Feature Overview:
Portfolio is your proof. All in one place.
If Beacon shows the story of a single listing, Portfolio shows the story of your entire body of work.
It takes everything you’ve documented inside all of your Beacons (marketing activity, pricing strategy, exposure, showings, results) and turns it into a dynamic, seller-facing experience that helps you win more listings.
Think of it as:
Your ultimate listing presentation tool
The link you send before the appointment
The proof you open across the kitchen table
The page you promote on social or in your newsletter
The evidence that you’re objectively great at your job
You’re already doing the work. Portfolio amplifies it.
What Does Portfolio Do?
Portfolio automatically pulls data from your Beacons and transforms it into a compelling, real-time showcase of your performance.
Here’s what it includes:
A Powerful, AI-Generated Value Proposition
Your Portfolio headline isn’t fluff.
It’s math-backed positioning.
Example:
“Fewer price cuts start with stronger positioning. Our listings average 102 days and 3.4% reductions vs. 120 days and 5.9% market-wide.”
Clear. Specific. Seller-focused.
And yes, it’s dynamically generated from your real performance data.
A Highlight Reel of Your Listings
Recent listings pulled directly from Beacon.
View counts and exposure metrics.
Proof of marketing reach.
This isn’t “trust me.”
This is objective visibility.
Sales & Performance Stats
Portfolio rolls up:
Recent transactions
Career production
Average sales price
Top sales
Area coverage
Last 80–100 transactions
It shows sellers:
“I don’t just sell homes. I sell homes like yours.”
You vs. The Market
This is where Portfolio gets dangerous (in a good way).
Using your Beacon data, we compare:
Price reductions vs. market average
Reduction size vs. competition
Days on market vs. competition
Exposure vs. competition
It’s real-time. It’s data-backed.
And it reframes listing conversations from opinion to performance.
You’re not “saying” you’re better.
The numbers are.
Marketing & Exposure Highlights
Aggregated from your Beacons:
Social impressions
Portal performance
Campaign highlights
Recent open houses & showings
Everything sellers care about, in one clean narrative.
Seller-Centric Reviews (AI-Analyzed)
Portfolio pulls your online reviews and uses AI to highlight the ones that speak directly to:
Pricing strategy
Marketing execution
Communication
Results
It focuses on what future sellers care about most.
You can also:
Add multiple Zillow profiles
Aggregate team reviews
Hide or edit anything
You’re always in control.
Is Portfolio Customizable?
Yes.
You can:
Regenerate the AI headline
Edit or override stats
Show or hide sections
Add a team photo or CTA
Include market averages
Adjust comp criteria
Add links to social profiles (YouTube, TikTok, X, etc.)
AI builds it. You refine it.
The Real Magic: It Updates Automatically.
As you continue to use Beacon:
Add listings
Log marketing
Track showings
Deliver results
Your Portfolio updates automatically.
It grows with you. It compounds with you. It becomes stronger every time you send a Beacon.
The more you use Beacon, the more powerful your Portfolio becomes.
Why Portfolio Matters
Most listing presentations rely on:
Slides
Claims
“Trust me” language
Portfolio relies on:
Your actual performance
Your documented process
Your real results
It turns your invisible hustle into visible proof across every listing you’ve touched.
And that’s how you win more.
Where to Find Portfolio
When enabled, Portfolio appears in your top navigation.
Click it to:
Preview your live Portfolio
Edit and customize it
Generate your shareable link
One link. Your entire track record.