Accounts with fewer than 3 Beacons
When there are 1-2 Beacons, Portfolio focuses on credibility and social proof rather than performance trends.
Included sections
Header / Footer
Logo
Title
Summary
CTA button + URL/email address
There are two CTA options available:
If a URL is added: When selected, this will direct the viewer to the specified website.
If an Email Address is added: When selected, this will open the default email client and start a new email to the specified address, with a pre-filled subject line and message inviting the recipient to connect after reviewing the Portfolio.
Hero
Primary positioning message
Social Platform Following
Aggregate follower counts from connected social platforms
Sales & Stats (when connected)
Sold data pulled from the agent’s Zillow profile
# of Transactions in last 12m
Total Transactions
Average Sales price
Top Sale
Map that includes sold properties
Reviews (when connected)
Zillow reviews
Accounts with 3 or more Beacons
Once enough listings exist, Portfolio shifts into a performance-driven view.
It includes the above sections as well as:
Performance
Aggregated listing performance
Toggles to hide/show:
Social media views
Website views
Featured Highlights
Events
Aggregated showing and open house activity
Toggles to hide/show:
Showings
Open houses
Market Performance
Price reductions
Reduction magnitude
Days on Market (DOM)
List-to-sale ratio
Listing visibility